Branding Persona that sell


By Mahmoud Arafa

This is an exclusive look into one of the sessions at this year’s Creative Thinkers Conference, branding personas that sell.

Discover how you can scale innovation and blend creativity to create a persona that 100% reflects you. In this presentation, audiences will explore the power of a persuasive persona. You will learn new tactics to create a persona that makes companies and individuals clearly stand out in the crowd. Through case studies and empirical validation, not predictive genius!, the presentation will give the audience simple persona recipes. Audiences will also learn how to focus on what they do best and highlight it, how to advocate achievements without blowing their own horn, and how to convey passion to change people’s attitudes and eventually behavior.

Learn how to increase your ROL (Return on Luck) and turn bad luck into good results. Learn how to copy solutions instead of solving problems. Learn how to embrace weaknesses. Whether you are creating, transforming or giving your image a soul; the presentation will help you through vicarious experience, not verbal persuasion to achieve your communication goal.

Learning Objectives

  • Master the skill of meeting communication predicaments.
  • How will weaknesses become strengths and difficulties turn into victories?
  • How simplicity can give you the most sophisticated solutions.
  • How to increase your RoL (Return on Luck)
  • How to humbly and wisely advocate your achievements


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